Depending on one’s point of view the new marketing campaign for the SteelWorks Lofts on N. 4 Street is either creative or loathsome. We came across it due to a few posters randomly posted on Driggs Avenue in Williamsburg, which reminded us of the big industrial building on N. 4 between Wythe and Berry that is due to get a Gene Kaufman makeover and some hot interiors by AvroKO. The building will have 96 condos and the units are running from just under $600,000 to $1.2M+. There’s no sense of when the condos will be complete as work hasn’t even visibly started on the building. So, we’re guessing sometime in 2009 if all goes well. In the meantime, one can look forward to more “Williamsburg’s Finest” posters and images of steel being welded to sell top-of-the-line loft conversion condos. The building does have a “Little E” notation, which means there are hazardous material issues, as one would expect on a facility that was once a steel fabrication plan.
3 responses so far ↓
1 Anonymous // Feb 12, 2008 at 8:16 am
to be fair, that entire area has that designation doesn’t it? I thought the hazardous e designation had more to do with the change in zoning and the acknowledgement that there “might” be environmental issues. Looking at a map, everything in that part of Williamsburg that’s formerly a warehouse has the same designation.
That being said, I’d certainly think twice before moving into a former smelting factory.
2 Anonymous // Feb 12, 2008 at 9:59 am
Why do you always write “we” or “us”, Robert? It’s just you, alone. You are singular. Stop trying to make yourself sound like there’s more people who share your opinion..
3 Anonymous // Feb 12, 2008 at 5:12 pm
Thanks for this. I just saw these posters slathered all over my block! .