The “intrusive banner” hung by rapidnyc.com on a wall next to a Community Garden on Fifth Avenue in Park Slope has already been taken down. We wandered past yesterday evening and found that the only thing remaining of the banner, which had advertised apartments for rent, were the metal brackets holding in place. After the banner went up, the community garden put up a flier complaining about the “intrusive” ad and saying that it would be discussed at its next meeting. There were strong reactions elsewhere as well, including threats to somehow obscure or deface the banner “legally.” After we posted about it on Friday, courtesy of a report from a GL Correspondent, the firm immediately responded, saying that it had not meant to offend anyone and that the banner would be taken down ASAP. The firm wrote that “Our intention was not to be ‘intrusive’ on your garden. All we are trying to do is make the community aware of the services that we provide…The last thing that we wanted to do was upset the community by posting up a banner.” The firm was true to its word and pulled the banner down within 48 hours. And, now, it’s a blank wall again. Rumors that the wall be used for a “Pop-Up Waterfall” designed by Olafur Eliasson are utterly untrue.
Park Slope’s “Intrusive Banner” is Already Toast
June 24th, 2008 · 3 Comments
Tags: Park Slope
3 responses so far ↓
1 JillianBK // Jun 24, 2008 at 11:24 pm
It’s actually quite refreshing to see that some companies actually pay attention to bloggers. They could have easily responded negatively to the email that was sent to them…Or maybe not respond at all. Instead they responded by defending themselves and taking taking the sign down. It’s not often you get such a prompt response to an issue like this that could have easily been ignored.
2 Media Mandible / A Case Of Poor Outdoor Ad Targeting // Jun 29, 2008 at 7:44 pm
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3 A Case Of Poor Outdoor Ad Targeting | miconian // Apr 24, 2009 at 6:29 pm
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