There’s nothing new about corporate marketing at McCarren Pool Parties, but retailer Topshop’s take has some interesting angles. First, they’ll have a “colored beach huts, mats and deck chairs in one corner of the pool and promo girls will prowl the area, armed with limited-edition beach blankets covered in Topshop hearts and some sort of McCarren motif.” They’ll have a photographer. And, they’ll be putting “McCarren gossip” on their blog. Huh?–Racked