If you’ve been through the Atlantic Ave subway station in the last week, you’ve noticed increasing amounts of MoMA stuff around. There are things proclaiming an “art installation” is underway. The turnstiles now sport MoMA logos. We suspect the steel beams will be covered too, making the station look like a huge ad for the museum. What’s it all about? MoMA is installing “reproductions” of some of the classics of modern art in the station. There’s a bizarre “blogger preview” tomorrow at noon, but tomorrow is also the day the show/huge promotion for the museum is scheduled to start. Hey, see a Picasso without really seeing a Picasso while you’re running to catch the 4 Train. The website for the project is here, but it’s just a placeholder right now that takes forever to load.
GL Day Ender: MoMA Thrilling Masses at Atantic Station
February 9th, 2009 · 2 Comments
Tags: GL Day Ender · Subway
2 responses so far ↓
1 Brenda from Flatbush // Feb 10, 2009 at 8:49 am
Sounds like somebody up in MOMA got religion about “viral marketing” and “buzz” on the “Interwebs.”
2 MoMA taking over Atlantic/Pacific :: Second Ave. Sagas | A New York City Subway Blog // Feb 11, 2009 at 3:54 pm
[…] of this subterranean makeshift gallery. The Gowanus Lounge seems intrigued by what it called a bizarre preview. A Flickr set of the installation in progress offers up some tantalizing glimpses of a fun event […]