From Brooklyn Ramblings and the in-depth research and extensive photography of Sonja Shield comes a priceless look at the era when New York (and Brooklyn) telephone exchanges started with letters rather than numbers, and 718, 917, et. al. were just a twinkle in Bell Telephone‘s eye. Check out excellent examples of Brooklyn signage that can still be found with the old phone exchanges as well as Sonja’s wonderful histories of some of the businesses and buildings represented. Cool stuff. The photo here is, of course, one of Sonja’s shot of a sign for Molloy Bros. Moving & Storage that is visible from the F Train on the east side of McDonald Avenue. Sonja writes that the GE might have stood for GEneral or GEneva.